I come from the world of law, technology and high-stakes negotiation; where outcomes aren’t just numbers, they’re the result of strategy, psychology, and presence. I’ve spent my career immersed in the dynamics of complex deals, navigating the tension between what each side wants… and what it actually takes to move forward.

Now, I bring that experience to sales teams who are ready to level up, from reps who sell to professionals who negotiate with intention, confidence, and control. I’ve sat on the other side of the table. Now I’m sharing what really works.

I’ve spent years inside enterprise purchasing, leading negotiations, reviewing hundreds of sales decks, and listening to all the sales tactics you’ve been taught to use.

I want to give your team the edge: from decoding how the buyer thinks, to the mental game behind elite negotiation, to practical ways to win deals faster without discounting your prices or your value.

This isn’t theory. It’s real-world insight from someone who’s lived it, and it’s delivered with energy, clarity, and a deep respect for both sides of the deal.